The Path of Flowers, Colors, and Flavors (in Portuguese, “Caminho das Flores, Cores e Sabores”) is a tour itinerary started in 2008 in the municipality of Ipiranga do Sul/RS. Currently, it includes nine properties near beautiful gardens, cultivations of medicinal plants, gardens, and orchards. The roadmap has creatively structured and organized the integration between rural landscaping, farming, and the local culture. The actions developed in the properties, aimed at tourism, seek to bring together and integrate the socio-economic ties of urban and rural areas as a decisive factor in the tourism sustainability of the city.

The strengthening of ties between the rural and the urban environment, social inclusion, and improvement of the quality of life is related to the generation of additional income to rural activities, from the production and sale of Tourism-Related Products to (TRP) - food and crafts, various colonial products laboratory and flower seedlings. Between 2008 and 2016 there were 76 excursions, with approximately 2,000 people. During the 2015/2016 season (October to April), the average annual income supplement was R$ 3,000.00 per family. During the same period, small rural businesses created to meet the needs of the food sector (lunch) had gross revenue of R$ 10,000.

 

A - General information

 

BEGINNING: 2008 (em andamento)

PROJECT-EXECUTING AGENCIES: Associação Riograndense de Empreendimentos de Assistência Técnica e Extensão Rural and Associação Sulina de Crédito e Assistência Rural (EMATER-RS/ASCAR)

CO-EXECUTING AGENCIES:  Secretariat of Social Welfare of the municipality of Ipiranga do Sul (state of Rio Grande do Sul). 

SUBMITTED BY: Renata Graciela Delanora Bombana and Fernanda Costa da Silva 

RESOURCES: Own and third-party.

VALUE RANGEBetween US$ 15,000 and US$ 25,000.

CATEGORY: Project.

MAIN THEMATIC AREAS: Socio-Productive Inclusion.

KEYWORDS: Rural Tourism, local culture, beautification of the rural environment, sustainability, family agriculture.

TARGET GROUP: Family Farmers and urban audience

GEOGRAPHIC COVERAGE: Municipal 

SPECIFIC AREA OF IMPLEMENTATION:  Rural communities in the municipality of Ipiranga do Sul (in the state of Rio Grande do Sul)

  

B - Description of the practice

 

1- BACKGROUND

In 2006 the rural communities of Ipiranga do Sul had characteristics common to the situation of the rural environment at the national level. The sanitation needed to be further improved, there was low diversification in the origin of family income and difficulty in making the property viable. Women fought for more space in society and in family decisions. Gender equality needed attention so that women, especially those in the rural environment, could also grow regarding participation and autonomy. The scenario of these small family-owned properties led to rural exodus. On the other hand, the environment also showed potential, in particular, given the cultural aspects of some families in the embellishment of their gardens, the local quality cuisine tradition and the traditional hospitality of rural families. The susceptibility of families to new ideas and the role of women were essential conditions for the active involvement of local public institutions in the creation of a Tourist Path.
   

2- GENERAL OBJECTIVE

Encourage the development of tourist activity in the perspective of responsible tourism, based in the community, aiming to prioritize the family farming in the axles: economic, environmental and social.

Specific objectives:

• To promote actions for the organization and embellishment of the surroundings;

• To guide basic sanitation practices and the proper disposal of garbage;

• To promote female prominence in the rural environment;

• To carry out actions and hold events that promote rural culture;

• To qualify the rural properties that have tourism suitability;

• To promote the diversity of rural production and income generation; ; 

 

3 - SOLUTION ADOPTED

The creation of the "Path of Flowers, Colors, and Flavors" as a strategy to promote rural tourism in family farming began in 2008. Emater extensionists and professionals from the municipal administration identified the need to promote actions for the organization of the surroundings of rural properties. Some steps were taken until the consolidation of the "Path of Flowers, Colors, and Flavors."

The implementation of the project initiated with the survey of rural properties with potential and/or tourist vocation in the municipality's rural communities. The demonstration of interest on the part of the farmer was fundamental for the continuity of the actions. The first actions in the property were technical visits with guidelines on sanitation (correct destination of human waste and wastewater, the separation and proper disposal of household waste). Concurrently, gardening courses and workshops were given, valuing the herbaceous species existing in the landscape and the local culture. Municipal gardening contests, with a focus on the rural landscape, were essential to enhance the properties and promote the exchange of experiences among the participants.

The construction of the roadmap occurred through sensitization meetings, accession to the rural tourism group and structuring of the statute of the tour group (informal). During this process, training in rural tourism and technical visits were used to collect information, establish appropriate strategies for the region and learn about successful enterprises. From 2010 to 2017, farmers learned about the experiences of Gramado and Canela; Cantina Trentin in Severiano de Almeida; Spring Festival in Nova Petrópolis, Ponte Preta and Barão de Independencia; Quinto Rancho in Marcelino Ramos; Route of Salumerias in Marau; Caminhos Poloneses de Áurea; Sustainable rural property in Itatiba do Sul, all located in the state of Rio Grande do Sul.

The continued advisory services to the properties, through Technical Assistance and Rural Extension, from the perspective of the management and planning in production units, the promotion of gender equality, recognition and valuing of the role of each part in the process of development of the family production unit is of paramount importance for the maintenance of the practice. Finally, the families are involved in the construction and development of the project, especially rural women. On several occasions farmers are encouraged to share their experiences, disseminating the results of the project using their participation in events related to the theme.

  

4 - RESULTS ACHIEVED

From the results achieved through the promotion of rural tourism in family farming, the following stand out.

• The editions of the gardening contest had a significant number of participants: 2006 - 18 families; 2007 - 14 families; 2008 - 18 families; 2009 - 22 families; 2010 - 15 families; 2011 - 12 families; 2012 - 19 families; 2013 - 15 families; 2014 - 09 families; 2015 – 15 families – 2016 - 11 families;
• Technical visits made to other municipalities in the year 2006 to 2016: 9 technical visits;
• Currently, nine families participating in the Path of Flowers, Colors, and Flavors;
• Excursions received between 2008 and 2016: 76 visits, around 2000 people. The excursions come, in their majority, from the southern region of Brazil;
the social and productive inclusion of women through their prominence in the organization of the property for receiving guests;
• Improving the relationship and self-esteem of participating families;
• Embellishment of the properties (creative work and training for the cultivation of different species);
• Organization of the properties: basic sanitation, garbage, organization of sheds, machinery, vegetable garden, and orchard;
• Creation of groups and marketing of handicrafts on excursions and other related events, including ten women in an informal group that increase their income and mental health through manual work, an activity that is part the routine of women in rural environments;
• Structuring (MEI) of food service in a rural property that is part of a group, allowing the insertion of new economic activity in rural properties, strengthening family succession thanks to the participation of a young family member in the activity. The activity generated gross revenues of R$ 10,000 during the 2015/2016 season;
• Development of Rural Tourism in the municipality;
• Local production and marketing of colonial products, such as fruit jam, milk jam, wine, and bread, among others;
• Average Income (2015/2016) per family of R$ 3,000 (considering also Tourism-Associated Production (TAP).

 

 5 - RESOURCES

Human Resources: For the development of the practice, the following are needed: 1 tourismologist; 1 rural social worker and one expert in the area of farming and the environment.

Material resources: 2 rooms, furniture, two computers, one laptop computer, GPS, telephone, camera, spirit level, cars, and office materials, among others.

 

6 - TRANSFER

From the results observed in the properties participating in the editions of the local gardening contests and the structuring of the roadmap, other rural families in the municipality began to show interest, seeking advice for carrying out actions along the same lines. Municipalities in the region also carried out similar activities based on the technical visits organized by rural extensionists of Emater, resulting in practice multiplication. Some examples of replication are the "Polish Paths in Aurea-RS” (in Portuguese, Caminhos Poloneses em Áurea-RS) and the “Joy of the Gardens” (in Portuguese, Alegria dos Jardins), in Ponte Preta, in the state of Rio Grande do Sul. Participation in events related to the dissemination of the practice: 1st Rural Tourism Conference in Áurea/RS, in 2016; and the 2nd Regional Conference on Rural Tourism, in 2017.

  

7 - LESSONS LEARNED

The development of the practice enabled the recognition and appreciation of local sociocultural aspects, environmental and economic benefits, mainly thanks to the prominence of the families. It made us reflect on the importance of the social and productive inclusion of women in the community, by reviving and valuing the local culture and plants used in the gardens. It should be noted that this practice brings about the empowerment of rural women and their social inclusion through new socioeconomic monitoring. Rural tourism grants the female audience the opportunity to participate actively in the management of the family property and awakens new experiences and achievements in society.

The diversity of methodologies adopted allowed us to build the practice in a sustainable manner, in the same way as the actions developed with the group enable, until today, the existence of the roadmap. On the other hand, the impacts, reflected in issues related to income generation, valuation of properties, women’s active participation, health, self-esteem and quality of life, highlight the importance of working with community issues so that Rural Tourism can be well structured.

Some difficulties were encountered during the process, to wit: families’ resistance to recognize their actions on the property as positive; valuation of the local culture; valuation of the means of production and subsistence; seasonality of visits, concentrated between October and April - not ensuring a steady flow of visitors; maintenance of the properties and investments needed throughout the year; obstacles regarding the recognition of the capacity of a new activity in the municipality (Rural Tourism).

 

8 - ORIGINALITY OF PRACTICE

The practice described above was a pioneer in this region, and its implementation methodology was designed by EMATER/RS.

 

 

 

 

Visits can be made from Monday to Friday between 8 a.m. and 5 p.m. Groups of up to 25 people. The best time to visit is between October and April.

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