This is an innovative methodology of technical assistance and rural extension - TARE - with women of the family farming, in order to foster empowerment and productive organization in the coffee culture. Ensuring addition to product quality, also seeking to positively affect the generation and appropriation of income for these women of coffee-growing, in order to reduce the historical gender inequalities present in rural areas. 

 

The main results observed for the initiative, highlighted to the significant increase in female presence in events promoted by EMATER and significant participation of women in quality coffees contests, obtaining always excellent ratings.

 

A - General informations

 

START: April, 2013 (in progress)

EXECUTING ENTITY: Office of Technical Assistance and Rural Extension - EMATER

PARTNERS: IWCA – International Womens Coffee Alliance, National Rural Learning Service – SENAR/ PR, Municipal Administrations / Departments of the municipalities involved and Agronomic Institute of Paraná – IAPAR

PRESENTED BY: Cintia Mara Lopes de Souza, Luciana Soares de Morais and Otávio Oliveira da Luz 

RESOURCES: Own and third parties 

VALUE RANGE: Up to U$5,000.00

CATEGORY: Project

MAIN THEMATIC AREA: Socio-Productive Inclusion

KEYWORDS: Family Agriculture, Women Farmers, Social And Productive Inclusion, Gender equality, Valuation of women's work, ATER for womwn, EMATER

TARGET AUDIENCE: 180 women farmers from coffee-producing families, organized into 12 informal groups in their rural districts, in 12 municipalities involved

LOCATION: Rural area

GEOGRAPHICAL RANGE: Micro regional

SPECIFIC AREA OF DEPLOYMENT: The project is developed in the State of Paraná, mainly in municipalities of the North Pioneer Integration territory – Ibaiti, Japira, Jaboti, Pinhalão, Joaquim Távora, Carlópolis, Tomazina, Ribeirão Claro, Siqueira Campos and Salto do Itararé, including, two municipalities of the territory Caminhos do Tibagi  - Curiúva, Figueira

  

B - Description of the practice

 

1- BACKGROUND

Until 2013, there was not a specific work with female farmers to exploit the culture of coffee in the North region of the State of Paraná. As a result, EMATER provided isolated actions for women, not presenting visible results. 

Group events conducted on coffee, the participation was predominantly male, and women farmers did not feel comfortable when participating.

On the other hand, the technicians involved in the coffee productive chain, did not prioritize the services for women in their visits to the properties, since the focus of the work had always been the "male farmer". As a result, they did not see the need, or did not feel comfortable working with an audience characterized by the female gender excluding so unintentionally women from technical assistance. 

The work developed by the teams of ATER, both in the social scope, as in the productive, did not presented interaction. In most municipalities, the work was not structured into groups, with the service done through individual visits and some group methodologies, unable to generate the integration between social and productive actions. Despite recognizing the importance of these issues, since the law from ATER sets as one of its principles, the gender equity.

 

2- OBJECTIVE 

Train women for a production of quality coffee, by inserting them in the activities developed by EMATER, promoting their productive organization, seeking to improve income and reduction of historical gender inequalities.

Specific objectives:

  • Involve women in training activities; 
  • Promote their productive organization; 
  • Contribute to the improvement of the income generated in the properties and encourage the participation of women in management processes; 
  • Reduce gender inequalities in agricultural families and promote female insertion in extensionists practices.

 

 3 - SOLUTION ADOPTED

The work with the coffee women started on April 2013, when the project Women of the Coffee was launched in the First Regional Meeting, an event that led to the organization of the groups in the municipalities covered by the project, with meetings in locations traditionally devoted to coffee production.

In the meetings, together with women, an annual work plan was made for the groups, comprising, in addition to regional meetings, technical meetings, courses, excursions and visits to the properties. The meetings had duration of approximately 3 hours using part of that time to approach productive issues, and part for the discussion of topics related to human, personal and organization development, according to the interest of the participants. This methodology has been maintained until today. 

In the same year, women involved in the project, established contact with the International Women's Coffee Alliance, resulting in great recognition of the initiative by this organization. 

At the end of each year, evaluation meetings are held and re-planned, at his time, there is an assessment of the strengths and the corrections that should be made in the following year, a fact that has provided stimulus for the continuity of the group. 

We point out that, in each of the events, the coffee women are encouraged to collaborate in the spreading, organization of the location, organization of meals and fundraising for the regional event, which demonstrates the commitment and trust of this group in the work performed. 

The technicians involved in the work are multi-disciplinary (home economics, agricultural engineering and agricultural technicians), and at the same time of the training of women's groups, they are also being trained.

 

4 - RESULTS ACHIEVED

To achieve the results for the years 2013, 2014 and 2015:

  • 48 courses for women;
  • 106 technical meetings;
  • 03 regional meetings;
  • 03 field trips; and
  • 748 visits to properties.

In 2015, women engaged in the project had significant participation in the "Quality Coffee Competition Paraná", and three of them won in their respective categories. In the national competition of the Brazilian Coffee Industry Association-ABIC, the good results happened again, and in the category micro batch, pulped and natural, they obtained the first, second and third place respectively.

Regarding the organization, we have today 12 groups, bringing together a total of 180 women, who since 2014, are officially part of the sub-chapter Pioneer North of the International Women's Coffee Alliance-IWCA, an organization that brings together women from various parts of the productive chain of coffee around the world. The importance of this lies in the visibility of the project itself, also in the external market, spreading the potential for the production of special coffee through the valuation of women's work.

The promotion of gender equality can be seen by the significant female presence in events promoted by EMATER, as for example during the 19th Meeting of the Coffee of Ribeirão Claro, where more than 50% of the public was of coffee women, unlike previous editions, where the presence has always been predominantly male. For EMATER, this project has raised the quality of technical assistance and rural extension, by constant recognition to the work developed, and yet, by the evolution of the importance experimented by the certifications and specific markets for special coffees.

  

5 - RESOURCES NEEDED

For the purpose of achieving the proposal described, usually are allocated values, in the following lines:

Human resources:

  • 02 technicians (agronomists and agricultural technicians);
  • 01 social technician (domestic economist or similar) working in the area of the Pioneer North territory.técnicos (agrônomos e técnicos agrícolas);

Material resources:

  • The technicians require vehicles to move and materials for the practical meetings. 

Obs.: The total estimated value for the deployment of a unit of social technology is as follows:

Estimated value for a group (10 to 20 participants)/year:

  • Technical hours - 20 hs /month x 10 months/ year –R$ 5.600,00;
  • Office maintenance / year –R$ 5.000,00;
  • Gas/ year –R$ 1.000,00;
  • Collective transportation/ 4 events year –R$ 1.000,00;
  • Food 08 events/ year –R$ 3.000,00.

TOTAL - R$15.600,00- 20 hs /mês x 10 meses/ ano –R$ 5.600,00;

  • Manutenção escritório/ ano –R$ 5.000,00;
  • Combustível/ ano –R$ 1.000,00;
  • Transporte coletivo/ 4 eventos ano –R$ 1.000,00;
  • Alimentação 08 eventos/ano –R$ 3.000,00.

                       TOTAL - R$15.600,00

 

6 - TRANSFER

The practice has been carried out in 12 units (12 groups in 12 municipalities). There is not, for now, the intention to expand the number of municipalities involved. So far, there was no demand on the part of other institutions with the intention of replicating the practice.

 

7 - LESSONS LEARNED 

This practice brought, among others, two lessons in particular.

  • The first was to demonstrate that the work of technical training must walk together with social issues, otherwise it becomes difficult to keep the interest of social groups and their commitment to the project;
  • On the other hand, the involvement of beneficiaries at all stages, from planning to evaluation of all actions carried out is fundamental to achieve this commitment and involvement of groups;

As to the participant public, we hope they understood the importance of organization and social mobilization to achieve improvements, ranging from the constant and effective technical guidance, until the even the possibility already envisioned for improvements in the commercialization and income obtained with the coffee.

This contributed to the adopted methodology, participatory in all phases of the project, and respecting the specificities of the coffee culture, as reported.

The barriers identified were the initial difficulties to obtain integration and accession of the female gender to ATER, as well as the relative unpreparedness of ATER to deal with an audience composed predominantly or exclusively by women.

 

8 - ORIGINALITY OF THE PRACTICE  

This is a unique initiative in the State.

 

 

The experience can be visited throughout the year, except in the months of December and January. Visitation open on business days and hours (Monday to Friday, from 08:00 to 17:00). For a better use and practical knowledge, a maximum of 30 visitors at a time is suggested.

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