The New Rural program is addressed to young graduates by entities of formal education and contextualized to rural areas that become able to manage sustainable rural projects and aim to create diversification strategies. The program is implemented in partnership with institutions of education in rural areas and offers new abilities and skills to the young participants, transforming them into agents capable of adding value to products and services from family farming.

 


The program was implemented in 2013 in the three southern states of Brazil, reaching 31 municipalities, 24 territories, 31 teaching units, 55 teachers/monitors and 380 young people trained.

 

A - General Information

 

START: April 2012 (in progress)

EXECUTING AGENT: Souza Cruz Institute

CO-EXECUTING ENTITIES: Regional Association of Rural Family Houses in Southern Brazil - ARCAFAR-Sul; Rural Youth Development Centre - Cedejor; United Association of Ituporanga Farmers - Uniagri; and State Technical School of Canguçu - ETEC

PRESENTED BY: Guilherme Mattoso

RESOURCES: Own

VALUE RANGE: Up to U$5,000.00

CATEGORY: Projects

MAIN THEMATIC AREA: Socio-productive inclusion

KEYWORDS: Rural Education, Diversification, Family Agriculture, Rural Entrepreneurship, ARCAFAR, UFSC, Rural Youth

TARGET AUDIENCE: Formal education entities contextualized to the field and third sector organizations linked to rural education projects. Direct beneficiaries: rural youth in training and/or graduates of the above institutions. 

LOCATION: Rural Area

GEOGRAPHICAL COVERAGE: Southern Region

SPECIFIC IMPLEMENTATION AREA: Municipalities involved in the program with reference units deployed by state:

1) Paraná: Bom Jesus do Sul; Cândido de Abreu; Capanema; Chopinzinho; Guamiranga; Marmeleiro; Nova Laranjeiras; Nova Prata do Iguaçu; Paulo Frontin; Pitanga; Reserva; Sapopema; Tibagi; Três Barras do Paraná.

2) Santa Catarina: Caibi; Cerro Negro; Guaraciaba; Iporã do Oeste; Ituporanga; Lauro Müller; Quilombo; Modelo; Riqueza; São José do Cedro; Saudades; Seara; Xaxim.

3) Rio Grande do Sul: Alpestre; Canguçu; Catuípe; Frederico Westphalen.

 

 

B - Practice Description

 

1- BACKGROUND

The loss of one of the most important assets of the field, youth, has set up one of the main challenges of small rural enterprises. In this scenario, it becomes strategic to provide young people with tools and instruments to make them feasible as social agents, with potential to leverage better living conditions for their communities, generating income and becoming agents of rural development.

The actors involved in the design of the program were the Regional Association of South Family Houses of Brazil, the main partner from the pilot project in 2011, the Belgium Institute Nova Friburgo and the Program "Rio Rural" of Department of Agriculture and Livestock of the Rio de Janeiro State.

The idea came from the need to support projects of young people who study these formal educational institutions linked to rural education. And the difficulty in access to public policies, such as PRONAF Teen. The program is designed to meet this need for support for the implementation of rural enterprises on their properties.

 

2 - GENERAL OBJECTIVE

Working with rural youth opportunities to stay in the field; provide additional training in the field of education schools; encourage diversification strategies and innovation; enable the replication of good practices from reporting units; promote sustainability practices and family farming reproduction.

 

3 – ADOPTED SOLUTION

The practice was conceived from the need to update Souza Cruz Institute programmes. Good practice engaged in entrepreneurial training rural youth who attend formal education in the field schools, and supporting the implementation of projects, two difficulties encountered by partner organizations in meetings organized during the idealization of the program.

The New Rural happens in two phases, in the first young people of the third year of high school of partner organizations participate in three training modules, guided by a textbook specially developed for the program, in partnership with professors from the Federal University of Santa Catarina (UFSC), with the following contents:

MODULE 1 - New Rural as environment and family farming as support for rural youth projects (40 hours)

MODULE 2 - Developments of rural youth, scenarios, possibilities and opportunities (40 hours)

MODULE 3 - Young rural planning and prepares projects: from idea to enterprise (40 hours)

In the second phase (40 hours),  a number of young people is selected, those who participated in the training, able to turn their entrepreneurial projects already developed in high school, in reference units. The goal is for these new projects, implemented in rural properties of the students, become reference units for the communities where they live. 

The selection criteria for the reporting units implementation is: professional projects aimed at diversification, the creation of small enterprises or products or processes improvement on the property; participation of youth in all training modules and approval committee consisting of teachers or local monitors and representatives of the Souza Cruz Institute.

Funding for implementation of the reporting units and the fuel for monitoring these units by the organization of educators are provided by Souza Cruz Institute. In exchange, organizations provide an educator who will teach the modules, will help in the selection of projects and implementation of the Reference Units on the properties of young people.

 

4 - ACHIEVEMENT

By combining training modules and implementation of Reference Units with pedagogical function, the program confirmed the innovative capacity of family farmers from the new crops introduced by boys and girls in their properties, including provision of services, technical innovations and food production. In addition to benefiting the families, the program also impacted rural communities where young people are included, since the practical results motivated other farmers to seek to diversify the way for income generation and food security.

From its methodology, the New Rural brought innovation to different socio-cultural contexts of the Brazilian countryside. The following data presented provide a broad overview of the program's reach and its multiple partners.

Actual results:

  • 3 states involved (Rio Grande do Sul, Santa Catarina and Paraná)
  • 31 municipalities
  • 24 territories (group of municipalities united by the same economic and environmental profile)
  • 31 teaching units receiving the project (rural family houses/training centers)
  • 55 educators/instructors trained through specific workshops organized annually
  • 380 young people trained in three training modules
  • 183 implanted reference units (with emphasis on the activities of cultivation of vegetables and fruits, cattle, poultry and fish), with 74 in Paraná, Santa Catarina and 77 in 32 in Rio Grande do Sul

 

5 - REQUIRED RESOURCES

Team: educator/monitor responsible for training modules and implementation of projects; afar/classroom monitoring coordinator; experience in education field.

Infrastructure and equipment: Office, training room, computers with internet to send the processes and results indicators, implementation photographs of Reference Units.

The data cited above refer to the consideration of organizations implementing the program.

 

6 - TRANSFER

The New Rural programme is also applied in other three states: in Pernambuco and Ceará the programme is implemented in partnership with Alternative Technology Service (Serta) and Local Economic Development Agency (Adel) organizations, respectively. In Rio de Janeiro, the programme has a partnership with the Belgium-Nova Friburgo Institute (Ibelga) and the Department of Agriculture and Livestock of the State of Rio de Janeiro (SEAPEC), through the Sustainable Rural Development Programme in small River Basins of the State of Rio de Janeiro (Rio Rural).

 

7 - LESSONS LEARNED

By combining training module and the ability to transfer (non-repayable) for the implementation of the reporting units, the New Rural program achieves most of the goals it sets, such as encouraging young people to stay in rural areas, promote diversification and generate extra income for the family.

Success Factors:

  • Development of New Rural program in a participatory manner with partner organizations;
  • Alignment methodology and schedule with partner organizations, complementary to training young people; 
  • Technical and financial support in the development and implementation of the Reference Units; 
  • Seminar on training of teachers with methodological alignment and the New Rural implementation process.

Obstacles and solutions:

  • Technical assistance in the properties of young people on a regular basis: involvement with teachers participating in the program so that they guide the young people in a qualified way;
  • Expectation of short-term income generation of young people with the Reference Unit: guidance for low cost and implementation in the short/medium term projects;
  • Households involvement in the implementation of projects: visits to families during deployment of the reporting units, as well as conducting evaluation seminars with the participation of parents and community;
  • High cost of hand labor for construction/renovations: guidance to adapt the budget to each family possibilities, besides encouraging the search for partnerships in municipalities, technical assistance agencies, among others.

 

There is the possibility of visiting the practice at any time by appointment with the respective participants of New Rural program organizations.

 

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