The Sustainable Food Program – PAS covers the traceability of fresh-farm products and the monitoring of pesticide residues. Through an integrated flowchart of information, using data logging systems and communication between producer, supplier, supermarket and end consumer, the program enables collaborative actions of certain good techniques for the promotion of supply chain development. 

The PAS is based on a collaborative ground wise, with the adoption of information technology and the concept of collective coverage, in other words, all supply chain linkage towards role process of same platform standards, sharing results in order to optimize investments in the analysis of monitoring of pesticide residues and to increase the efficiency of troubleshooting and accuracy in view of corrective measures.

To the date there are 15 supermarket chain engaged in the process, on or about 85 supermarket stores and almost 2.000 checkouts.

 

A - General Information

 

START: 04/2011 (in progress)

EXECUTING ENTITY: PariPassu Special App

CO-EXECUTING ENTITY: Santa Catarina Supermarkets Association – ACATS

PARTNERS: Secretary of Agriculture of the State of Santa Catarina; Public Health Surveillance of Santa Catarina; University of Southern Santa Catarina – UNISUL.

PRESENTED BY: Giampaolo Buso

RESOURCES: Owned and from third parties. 

VALUE RANGE: Above U$25 mil. 

CATEGORY: Project. 

MAIN SUBJECT AREA: Food Security and Nutritional 

KEY-WORDS: Traceability; Pesticides; Quality control; Food Security.

TARGET PUBLIC: Players inserted into the supply chain; Fruit and Vegetables – FLV (producers, distributors, supermarkets and consumers).

LOCATION: Rural and urban areas

GEOGRAPHICAL COVERAGE: State wise

SPECIFIC AREA OF IMPLEMENTATION: State of Santa Catarina

 

 

B - Practice Description

 

1- BACKGROUND

The Sustainable Food Program – PAS back in its creation through the presentation and dispatch in 2010 of the results of “non-compliance” evidenced in pesticide residue analysis in food issued by the labs of the National Health Surveillance Agency – ANVISA, the Department of Agriculture, Department of Accusation of Santa Catarina, Technology and Environment Foundation – FATMA, Integrated Agricultural Development Company of Santa Catarina – CIDASC and Agricultural Research and Rural Extension Company of Santa Catarina – EPAGRI. Yet, in 2010, the Prosecutor's Office of the Consumer of the Municipality of São José and the Department of Accusation of Health entered into with the Santa Catarina Wholesale Supply – CEASA an Enforcement Term Adjustment Conduct (TAC) enforcing procedures compatible with the wholesale legislation trade of horticultural, including the cost of the analysis of 10 samples per month of inspected food in the CEASA of São José, in order to assess the existence of pesticide residues.

In 2012, the DA reviewed the measures, via the Consumer Operational Center and its Advisory Board, which understood the need to establish the Program Food at No Risk. In 2012, the last result published by ANVISA, the State of Santa Catarina appeared with 19.2% of noncompliance in samples with pesticide residues.

From these measures and results duly observed, the urge to implement an effective system of monitoring of pesticide residues in food and the availability of the source of information for supply chain participants was identified, generating transparent approach and opportunity between the production base and the final consumer. In this scenario, the PAS proposed a converged, integrated and transparent template which would modernize and bring efficiency to the joint action of resolution of non-compliances.

 

2- OVERALL OBJECTIVE

To furnish a technological platform to associated supermarkets and capability to keep the Santa Catarina retail sector compliant towards current legislation and in fine-tune with public initiatives towards health of end consumers.

Specific Objectives: 

  • Train and guide the production and distribution base for the corrections of the spotted problems;
  • Encourage the use of technology for transparency and documentation of activities, generating commitment and responsibility between the peers;
  • Develop the supply chain with the adoption of good practice;
  • Provide information to the consumer by identifying the traceability code on the label.

 

3 - ADOPTED SOLUTION

The rendered program strategies were held as follows:

  • Collaborative development of the productive chain of perishables, which supplies retail chains associated with the Santa Catarina Supermarkets Association – ACATS, seeking greater precision in identifying the source of contamination problems with pesticide residues;
  • Customer demand towards the proper identification of the origins of perishable products and their possible contamination by pesticides residues, contributing to improve the quality of perishable foods in the market;
  • Providing access to information of the participating pairs, products and results of quality indicators for companies which join the program.

The methodology followed the following steps:

1. Awareness: these are previously scheduled meetings to furnish details upon concepts which guide the program from member supermarkets and their suppliers. When entity interest rises, then local government entities are invited, such as health surveillance, official organ extension, Department of Agriculture, universities and others;

2. Adherence to the program: the applicant supermarket confirms its adherence to the Sustainable Food Program and formalizes with signing the Instrument of Adherence;

3. Traceability Implementation: meetings held with the associated suppliers who joined the program. The purpose of the meeting with producers and distributors is to present the Sustainable Food Program, the implementation of traceability, presentation of the concept of “collective coverage” and “Correction policy” along with the answers to the plans towards non-compliance;

4. Sample collection: only when the products are properly tracked is where the sample collection begins in order to monitor the quality of the product;

5. Correction Policy and Code of Conduct: the process of “Sample Collection” and the flow of information from the time of collection until the results from the report, it is all linked, communicating all links in the chain (participants, interested and responsible). The “Correction Policy” was structured in order to producers and distributors once with the incompatible results, in other words, evidencing residues of pesticides above the standards of national legislation, therefore to cope with a plan of action within 30 days;

6. Traceability Code Consultation: all packaged products have on its label the information traceability through the “QR Code” which can be consulted by mobile phone through a “QR” reader or numerical code which can be searched at www.paripassu.com.br.

The interaction between the participants of PAS and expected relationship and activities in the implementation methodology is illustrated in the attached figure (Quadro 1).

 

4 - ACHIEVED RESULTS

The number of participants in the program increased from two supermarket chains in 2012 to 15 in 2015, bearing with the consequent increase in the number of suppliers (87 suppliers in 2012 to 232 suppliers in 2015). These numbers represent approximately 25% of the total volume of fruit and vegetables – FLV in the market of Santa Catarina;

- Increasing the number of technical visits to suppliers over the period was also significant, from 160 visits in 2012 to 341 in 2014. For 2015 the forecast is to be carried out at least 387 technical visits to suppliers and distributors;

- In a total of 2.510 remote access (via telephone) in 2014 in order to check the information from the suppliers;

- In 2014 with FLV record within the PAS, about 1.601 checkouts (supermarket boxes) throughout the state of Santa Catarina, which shows the scope of the state-level program;

- It were conducted 6 training seminars and 3 towards to the target audience of the program, between the years of 2013 and 2014, on Good Agricultural Practices, Integrated Production and Certification;

- Greater transparency in respect to the origin of products, by providing software for consumer which allows real-time tracking of FLV available in the supermarket aisle.

 

 

5 - REQUIRED RESOURCES

 The current structure for the implementation of Sustainable Food Program consists in:

  • An Account Manager (State);
  • An agronomist from the field visit of operation;
  • Two people from remote service for support and guidance systems for use.

For the sake of rural producer and distributor, it is required:

  • Software license;
  • An agent in charge of controlling the traceability operation and system usage;
  • Computer (1) and thermal printer (1, 2 is desirable for the contingency – not mandatory);

  

6 - TRANSFER

The performance of Santa Catarina Supermarkets Association – ACATS, through the Sustainable Food Program, served to inspire and to disclose to national level via Waste Tracking and Monitoring Program – RAMA, by the Brazilian Supermarkets Association – ABRAS.

The RAMA Program had until March 2015 the participation of 28 supermarket chains, five State Associations (RN, SE, EC, SP, SC) and coverage through the stores of participating supermarkets in 15 Federative Units.

Through an agreement with the Ministry of Agriculture, Livestock and Supply – MAPA, the ABRAS has for the year 2015 an scope to implement the technical guidance of the work plan for the non-conformities, rendering an application developed by PariPassu of which, through the traceability code, had spotted registered technicians towards the properties or distributors which occurrence of nonconformity is held (Technical Easy).

 

7 - LEARNED LESSONS

The factor which most contributed to the success of the program was the involvement of supermarkets, in order to maintain a requirement traceability and monitoring of waste. Clarity of the message and contact frequency with the in-person visits, and remote technical meetings have triggered the maintenance of an alignment to ensure a replicable template and increasing coverage.

Two main aspects can lead to troubles, once if it is not treated with due attention and giving into consideration the features of producer, region and type of product/market. The first is the resistance to invest in information technology. The second is the fear of the lack of knowledge, for instance, on information technology. In both cases, the patience demonstrated in practical attitude, in other words negotiating a compatible investment and furnishing proper guidance to the use of the system enabling the construction of the relationship between the agents involved.

 

It is possible to schedule and monitor the process in the packing house, supermarket and the monitoring of the waste through the collections made at point of sale and, in cases of non-compliance, following the plan of action by the technical managers throughout the year.

 

Nº of visitors: Up to 40 people.

Attachments:
Download this file (Primalta.pdf)Matéria AgroMercado Jan-2015[ ]5983 kB
Download this file (Quadro 1.jpg)Quadro 1[ ]67 kB
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