The Sweet Fruit Project, implemented in 2010 in a partnership with 50 municipalities of the western region of Paraná, aims the inclusion of rural families in the process of diversifying in natura and industrialized production, through the expansion of small orchards, introduction of a variety of fruits to supply the local demand and government programs (PAA and PNAE) and also the technical training of farmers to join the commercial fruit growing as an alternative for best use of family labor and increased income.

  

The project enabled the integration of public agencies for facilitation of local and state public policies, creating the opportunity for expanding the students food and nutritional security. Data collected in three municipalities of the project coverage area shows that there was an increase of 281 tonnes of fruit and the involvement of 92 municipal schools already in the first three years of the project.

 

A - General Information

 

START: January 2011 (in progress)

EXECUTING ENTITY: Institute of Technical Assistance and Rural Extension of Paraná -EMATER

PARTNERSHIPS: Municipal councils of western Paraná, Regional Centres of the State Secretariat of the Family and of Social Development, Ministry of Agriculture and Supply – SEAB, Secretariat of Labour and Employment and Social Promotion - SETP and the State Department of Education – SEED, Association of the Municipalities of Western Paraná – AMOP and the Council of Development of the West Territory - CONDETER

PRESENTED BY:  Irineu Vojssczak, Odilson Peliser, Jussara Wlakowicz e Teresinha Barron

RESOURCES: Own and third-party resources

COST RANGE: Over USD 25,000.00

CATEGORY: Projects

MAIN THEMATIC AREA: Food and Nutritional Security

KEY WORDS: Fruit farming; Income; Food Security; Diversification; EMATER; Institutional Programs; Family Agriculture.

TARGET PUBLIC: Family farmers

LOCATION: Rural area

GEOGRAPHICAL COVERAGE: Regional - Western Paraná

 

SPECIFIC IMPLEMENTATION AREA: All 51 municipalities covered by the Association of the Municipalities of Western Paraná - AMOP

 

B - Practice Description

 

1- BACKGROUND

Most of the properties of family farmers in western Paraná - approximately 80% - have domestic orchards with a wide range of fruit (banana, papaya, orange, persimmon, jaboticaba, etc.) used for family consumption, mostly in the form of by-products such as jam, wine and juice, but are rarely transformed into sources of income. Data collected at the time showed that more than 75% of the fruit marketed in the region also supplied other locations. Analyses revealed that the economic results of fruit production were quite promising. On the other hand, institutional programs, such as the Food Acquisition Programme (PAA) and the National School Meals Programme (PNAE) created a strong demand for fruit in the region, especially for school meals. The structuring of a menu for schools demands the provision of a wide range of fruit options and compliance with health standards.

Public and private technical assistance related to fruit growing was precarious or non-existent. It also lacked specific efforts to meet the demands of the existing market and allow farming families to increase their income.

 

2- OVERALL GOAL

To enable family farmers to diversify and expand the production of fruits, targeting consumption and attendance to the local and regional institutional market with commercial value aggregation fruit production on the property.

Specific objectives:

1. To expand the process of social and economic inclusion of rural families;

2. To integrate the sectors of agriculture, education, social assistance and municipal health inspection;

3. To foster the productive diversification of small rural properties;

4. To reduce food waste in small rural properties;

5. To assist institutional programmes by providing local and diversified products;

6. To acquire certified fruit seedlings;

7. To guide family farmers during the stages of implementing and managing orchards.

 

3 - ADOPTED SOLUTION

I. Discussion with regional units of the State Secretariats to define the powers of each institution in the Sweet Fruit Project and ensure the strategic organization and occupation of available opportunities in the identified market, and facilitate joint municipal actions;

II. Regional inauguration of the Sweet Fruit Project, with the presentation of the proposal to the local authorities and testimony of the agents in order to organize each sector for project implementation;

III. Project structuring in the municipality - Involvement of technicians of the different municipal departments (Social Action, Agriculture, Education) and of the EMATER Institute in the local presentation of the project and planning of activities based on local needs, number of farmers involved, and types of fruit for juice and pulp. Calendar and timeline of activities and the respective managers;

IV. Survey of the necessary volume for supplying fruit to the PAA annually and to the PNAE every 6 months with the Regional Units of the Secretariat of Education and Municipalities;

V. Technical Recycling - Training for professionals involved in the project;

VI. Public call of the local government allowing cooperatives/associations to qualify for the demands of the institutional programs;

VII. In meetings, the farmers were informed of the work proposal, species and volumes demanded by the institutional programs, and presented with the rules of the institutional market and the marketing of surpluses;

VIII. Meeting with farmers in the communities to provide guidance on the action plans and production technology. The participation of women was emphasized, since they tend to be the protagonists in the process of transforming fruit into value-added products;

IX. Training for the producers, which was divided into dates and stages, for orchard implementation and management, transformation and adding value to fruit products and the organization of producers.

X. Delivery by farmers of the estimated volumes at the locations specified in the public call. 

 

4 - RESULTS

1. Organization of regional fruit production to meet the institutional market and the sale of surpluses;

2. More consistent technical assistance in fruit farming for regional farmers;

3. Greater integration between the different municipal actors involved in local actions, especially EMATER and municipal secretariats of education;

4. Expanded provision of fruit in fairs and commercial centres;

5. Expansion of the planted area in the 50 municipalities by 100 hectares in the first three years of the project;

6. Greater variety of juices and fruit on the menu offered to public school students.

 

Specific results (municipalities of Cascavel, Catanduvas and Capitão Leônidas Marques):

  • Expansion of the planted area from 69.5 hectares to 100.3 hectares;
  • Increased production of fruit trees from 734.5 tonnes to 1,115.35 tonnes, with the direct involvement of 136 producers;
  • Acquisition and implementation of 35,719 seedlings in 100 farms;
  • 92 municipal schools benefited by the project through institutional programmes;
  • In the municipality of Captain Leonidas Marques alone, from 2011 to 2014, the types of fruit-based products for the school menu increased from 7 to 12.

 

5 - NECESSARY RESOURCES

Six professionals from EMATER and from the municipal councils were directly involved in the project in the municipalities of Cascavel, Capitão Leonidas Marques and Catanduvas.

The necessary equipment is related to the production of fruit and its transformation, according to each culture and product.

The financial resources come from public funding (National Programme for the Strengthening of Family Agriculture - PRONAF), own resources and support from the municipal administrations.

 

 

6 - TRANSFERS

The project proposal establishes the dynamic methodology that will be applied in each scenario. It can be implemented at municipal level with the secretariats of agriculture, education, etc.. A similar project was established in the Municipality of Maringá - PR, which included vegetable farming.

 

  

7 - LESSONS LEARNED

The project revealed the need for more orderly action, based on partnerships, in order to find solutions to the challenges that small farmers face. This enables more concrete and effective guidelines for farmers, which are the results of a detailed diagnosis and of the established methodology, with the involvement of the interested sectors. Farmers acknowledged the proposal and understood its benefits.

In many municipalities, joint actions among the different organs vary due to the shortage of technicians in public entities. In these cases, the effectiveness of the project in relation to the farmers is compromised.

Some of the obstacles include difficulties in achieving an effectively diversified production range, and the initially limited knowledge of the technicians in making the region self-sufficient in fruit production.

The proposal is recognized as a good practice because it encourages the integration of public agencies to ensure the feasibility of municipal and state public policies. It is also an opportunity to expand the food and nutritional safety of schoolchildren.

 

Visits are available and must be scheduled at least 10 days in advance, during school terms (March to November).

 

Number of visitors: from 01 to 40.

Attachments:
Download this file (Modelo cardápio escolar - 2014.doc)Modelo cardápio escolar - 2014.doc[ ]24 kB
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